Case Study

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Dixons Carphone Group

Cooneen and HemingwayDesign were selected by Dixons Carphone Group to provide a uniform managed service which involved the design, manufacture and supply of a bespoke uniform range for Team Knowhow and Dixons Travel colleagues.

Dixons Carphone Group is one of the largest consumer electronics retailers and service providers in Europe. In the United Kingdom, the company operate Curry’s, PC World, Carphone Warehouse, Dixons Travel and its service brand Team Knowhow. The company have over 40,000 employees in thousands of locations throughout the UK and Ireland, with a group turnover of more than £10 billion.

Working to an exceptionally expedited timeline, Cooneen and HemingwayDesign created a bespoke uniform to perfectly match the rebranding of Team Knowhow by renowned brand agency Wolff Olins.

The outcome was a bespoke uniform, which was co-designed with Team Knowhow Brand Champions, and manufactured and supplied to over 10,000 staff across more than 1,000 locations in the UK and all in a 7 month timeline to meet the deadline for the new brand launch.

Wayne Hemingway, HemingwayDesign said, “With technology being such a critical part of our lives, the concept of an instantly recognisable national team that looks after all your tech and home appliance needs is something that HemingwayDesign was excited to tackle!

“Together with Cooneen we have created a collection of uniforms that will allow Team Knowhow to showcase their expertise but also embrace a more casual and approachable direction when helping consumers. Designed to be able to be updated as garment and material technology evolves, the uniform is adaptable and designed to be reflective of the fast-moving industry and colleagues’ push to stay at the forefront of technology’s trends.”